Episode 282

How To Niche Without Losing Your Mind—Or Your Money With Amber Gaige

Published on: 26th April, 2025

Tired of spending everything you earn? Ready to make your money—and your business—work smarter, not harder? In this episode of I Date Money, your hostess Lisa Drennon sits down with marketing powerhouse and third-generation entrepreneur Amber Gaige, who built and sold a marketing agency to private equity and now helps entrepreneurs scale without wasting a dollar on bad marketing.


Together, they dive into the real reason solopreneurs stay stuck in their 9–5 (hint: it’s not just about the income), why shiny object syndrome is killing your cash flow, and Amber’s signature 4 C’s of Effective Marketing that make your brand unforgettable and your message magnetic. Plus, Amber reveals her own powerful money story and how she partners with money to create freedom—not stress.


If you’re ready to stop marketing on accident, build a business that pays you and lights you up, and learn what a real money date looks like—this is your episode.


Topics Discussed:

  • The truth about side hustles (and how to know when it’s time to leap)
  • Amber’s Four C’s of Effective Marketing and how they build real momentum
  • Why marketing consistency = cash flow confidence
  • How to niche without losing your mind—or your money
  • What it really means to date your money like a partner
  • Why most entrepreneurs waste time reinventing their strategy every month
  • Lisa’s insight on aligning your marketing to multiply your money

Resources & Links:

  • 🔗 Amber’s Website: FarBeyondMarketing.com
  • 📕 Grab Amber’s book: Far Beyond Marketing Guidebook on Amazon
  • 🎁 Free Entrepreneurial Marketing Toolkit: Available on her site!
  • 💬 Book your 30-minute call with Amber: Click Here
  • 💸 Ready for a laser-focused Wealth Activation Call with Lisa? Book Here


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Intro/Outro music "IDM" by Christa Lily

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About the Podcast

I Date Money
iDateMoney® helps mompreneurs manage cash flow, ditch debt, and build true wealth—without shame. Hosted by Wealth Activator Lisa Drennon, creator of the Money Multiplier System. It’s not what you make—it’s what you do with it. 🗝️🌬️💖💸
Where Women Date Their Finances and Build Wealth—Without Shame.
They’ll tell you to hustle harder. Save more. Budget better. But here’s the truth: It doesn’t matter how much money you have—it’s what you do with it. 🗝️🌬️💖💸

Welcome to iDateMoney®, the podcast that helps mompreneurs take back control of their finances with clarity, strategy, and soul. Hosted by Lisa Drennon—Wealth Activator, money mindset expert, and creator of the Money Multiplier System—this show is where taboo ends and true wealth begins.

Each week, you’ll get a mix of raw conversations, mindset rewrites, spiritual insights, and practical strategies to help you crush debt without budgeting shame, master cash flow in your business and personal finances, save, spend, and give with purpose, and create a wealth plan you actually love living.

This is not your accountant’s podcast. This is real-talk money coaching for women ready to multiply what they already have and step into their financial sovereignty.

You’ll hear real stories. Tangible tools. Energetic alignment.
And the occasional money rant (because let’s be honest, some things need to be said).

Tune in, shift your money story, and start dating your finances—because wealth is your birthright, and it’s time to own it.

About your host

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Lisa Drennon

Lisa Drennon, Wealth Activator & founder of I Date Money™️ has been in the finance & insurance industry since 1987. Her unconventional Money Multiplier System transformed her money relationship to become a self-made millionaire, retire 2 ½ years early, pay $100K of debt in 6 months, & relocate to her beachfront dream home.