Episode 304
PR Powerhouse: How Liana Zavo Built Her Brand from Scratch
In this episode Lisa Drennon welcomes PR powerhouse Liana Zavo to discuss her inspiring journey from insurance agent to successful PR entrepreneur. Liana shares how she found her calling after a divorce at 21 and built her brand from the ground up. They dive into the importance of authenticity, storytelling, and video content in personal branding, as well as how to spot red flags when investing in PR services. Liana also reveals her top wealth-building strategies, including leveraging life insurance and high-yield investments. Tune in to learn how to confidently showcase your brand and build wealth through powerful storytelling.
00:00 - Introduction:
Lisa Drennon introduces the episode, sharing her journey to wealth activation and how sobriety sparked a transformation.
02:00 - Meet Liana Zavo:
Liana shares her story, from being a divorced mom at 21 to becoming a PR powerhouse.
04:30 - Finding Your Path:
Liana discusses the importance of listening to your intuition and staying true to your passion, even when others doubt you.
07:00 - Building a Personal Brand:
The value of storytelling and authenticity in building a strong brand presence.
10:30 - PR vs. Advertising:
Liana breaks down the difference between authentic PR and pay-to-play advertising, plus how to spot scams.
13:00 - Why Video Content is King:
Liana explains why showing your face and telling your story through video is crucial for connecting with your audience.
16:00 - Investing in Your Brand:
How to determine if a PR firm is legit and why investing in your brand’s image is crucial for long-term success.
19:00 - Wealth Strategies:
Liana shares her favorite wealth-building methods, including life insurance and high-yield investments.
21:00 - Final Thoughts:
Connect with Liana on LinkedIn and Instagram for PR consultation and tips.
https://www.linkedin.com/in/lianazavoprpro/
https://www.instagram.com/zavomediapr
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Intro/Outro music "IDM" by Christa Lily
