Episode 218

Understanding Consumer Insights with Catharine O'Leary

Published on: 1st October, 2024

It doesn’t matter how much money you have, it’s what you do with it! 

Today’s guest on the podcast is showing us just how true that is. Catharine O'Leary has spent her entire 25 year career crafting market research and consumer insights for Fortune 100 companies across the globe.

Starting with 2 economics degrees she applies micro-economic theory to survey and quiz design to come up with consumer insights businesses use to develop new products, increase usage and awareness, understand underlying consumer needs, and most powerful of all, segmentation studies that put the power of personalization into corporate marketing and sales hands.

Join us for 35 minutes as Lisa and Catharine talk about their money stories, actionable steps towards designing your dream financial future, and how to create an impact with your money. 

So press play and get ready to partner with your money and unlock the secrets to activating your wealth in all areas of your life. 

Want to connect with Catharine? You can find her here on LinkedIn.

Ready to 10X your profit without endless launches by streamlining your backend money management systems? Book a call to pick a date and amplify the money you already have! 💖


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Swipe right for money! Choose your money partner! Be a contestant on The Money Dating Game & see which archetype you'll connect with.


For even more help preparing for your "date" with money... join our Facebook Group and become a Money Magnet.


Don't forget to give us a 🌟🌟🌟🌟🌟 Star Review & share the podcast with all of your coach friends who are ready to 10x their profit!


Remember, it doesn't matter how much money you make... it's what you do with it 🗝️🌬️💖💸


Intro/Outro music "IDM" by Christa Lily

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About the Podcast

I Date Money
iDateMoney® helps mompreneurs manage cash flow, ditch debt, and build true wealth—without shame. Hosted by Wealth Activator Lisa Drennon, creator of the Money Multiplier System. It’s not what you make—it’s what you do with it. 🗝️🌬️💖💸
Where Women Date Their Finances and Build Wealth—Without Shame.
They’ll tell you to hustle harder. Save more. Budget better. But here’s the truth: It doesn’t matter how much money you have—it’s what you do with it. 🗝️🌬️💖💸

Welcome to iDateMoney®, the podcast that helps mompreneurs take back control of their finances with clarity, strategy, and soul. Hosted by Lisa Drennon—Wealth Activator, money mindset expert, and creator of the Money Multiplier System—this show is where taboo ends and true wealth begins.

Each week, you’ll get a mix of raw conversations, mindset rewrites, spiritual insights, and practical strategies to help you crush debt without budgeting shame, master cash flow in your business and personal finances, save, spend, and give with purpose, and create a wealth plan you actually love living.

This is not your accountant’s podcast. This is real-talk money coaching for women ready to multiply what they already have and step into their financial sovereignty.

You’ll hear real stories. Tangible tools. Energetic alignment.
And the occasional money rant (because let’s be honest, some things need to be said).

Tune in, shift your money story, and start dating your finances—because wealth is your birthright, and it’s time to own it.

About your host

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Lisa Drennon

Lisa Drennon, Wealth Activator & founder of I Date Money™️ has been in the finance & insurance industry since 1987. Her unconventional Money Multiplier System transformed her money relationship to become a self-made millionaire, retire 2 ½ years early, pay $100K of debt in 6 months, & relocate to her beachfront dream home.