Episode 308

Building A Business With Strategy Feauring Lisa Raebel

Published on: 25th May, 2025

In this episode Lisa Drennon sits down with Lisa Raebel, founder of Rebel Girl Marketing, to discuss how to build a thriving business through strategic marketing and a mindset shift. Lisa Raebel shares her journey from corporate sales to launching her own business, emphasizing the importance of aligning marketing with sales for sustainable growth.

Key Takeaways:

  • The synergy between marketing and sales: why they must work together.
  • Transitioning from a corporate role to entrepreneurship with confidence.
  • How to visualize your ideal business and reverse-engineer success.
  • The power of knowing your "why" in marketing strategy.
  • Personal finance tips for business owners: managing cash flow and planning ahead.
  • Building your business with passion and strategy, not just profit.
  • How to craft a marketing plan that aligns with your long-term vision.


https://www.linkedin.com/in/lisaraebel/

https://rebelgirlmarketing.com/


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Intro/Outro music "IDM" by Christa Lily

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About the Podcast

I Date Money: Budget • Invest • Build Wealth After Divorce
Rebuild financial stability after divorce—rewrite your money story with clarity and confidence.
Welcome to iDateMoney®, the podcast where divorced mompreneurs learn how to rebuild financial stability after divorce without spreadsheets, shame, or second-guessing every decision.

Hosted by Lisa Drennon—Wealth Activator, money strategist, and creator of the Money Multiplier System— this show is where clarity meets confidence.

Each week, Lisa shares raw stories, practical strategies, and spiritual insights to help you:

Release fear and guilt around money so you feel safe spending again.

Create steady income and financial security—even if your business feels unpredictable.

Confidently pay yourself, cover taxes, and provide stability for your kids.

Rewrite your money story so you can step into your role as a secure, empowered mom.

This isn’t your accountant’s podcast. It’s real talk for women ready to stop feeling broke, build true stability, and finally trust themselves with money.

Because it doesn’t matter how much you have—it’s what you do with it. 🗝️🌬️💖💸

About your host

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Lisa Drennon

Lisa Drennon, Wealth Activator & founder of iDateMoney® has been in the finance & insurance industry since 1987. Her unconventional Money Multiplier System transformed her money relationship to become a self-made millionaire, retire 2 ½ years early, pay $100K of debt in 6 months, & relocate to her beachfront dream home.